

Alternate Logo

Radley Studios was asked to pitch on the 2018 rebrand of Animal Planet. I participated in pitch strategy, contributed this design and assisted with the presentation deck. For my direction, Possibilities Unleashed, I wanted to keep it simple and uncluttered, allowing striking photography and network show key art capture the viewer's attention. Clean typography and minimal graphics assist in evoking a range of reactions, from humor to admiration and to awe.