ROKA Monaco Eyewear Branding

At Radley Studios I was often asked to spearhead ROKA cycling specific marketing efforts and sponsorship proposals. For the introduction of ROKA's women's specific Monaco, I wanted to visually play on the duel function of the eyewear -- that it could hold up under the most strenuous riding conditions while still looking cool and stylish off the bike. These layouts were used for the initial product launch.