CBS Sports Superbowl/Football Inserts at Cake Studios
At Cake Studios I provided art direction and design for CBS Sports insert package redesign. The new football insert package was launched during the 2013 Superbowl. In addition to determining and strategizing the deliverables, I designed all inserts as well as the new down and distance marker, and supervised the animation team and VizRT programmers. Executed using Adobe Photoshop, Adobe After Effects and Maxon Cinema 4D. The line-up and full screen backgrounds were modeled in Maya and animated in Cimena 4D by Cake Studios.
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